One of the most powerful ways we can remember memories is through our sense of smell. Some scents can help us recall things that are at a subconscious level and remind of us specific events in our life. We have all experienced this before, and for me it’s the smell of freshly baked muffins that activates my memories. I can’t smell muffins without thinking of my childhood and my mother and remembering coming home from school to freshly made breads and muffins hot out of the oven.
It’s no surprise as to why people have such strong reactions to specific scents; because of the link they have to memories and how different scents mean different things to people. This is why it was important for me to find a special scent for our signature scent. I wanted a delicate scent that had a little mystery to it and I wanted it to be something familiar, yet sparked curiosity. Lastly, I wanted it to appeal to both men and women.
Since I knew the scent was going to be an essential element to the True North Beauty experience, I knew it had to be something that was fresh and authentic. After many trials and test runs, I came up with the scent you know and love today. Our signature scent is one that is truly authentic and not found in any other skincare line out there: it is a refreshing, clean blend of cilantro and mango.
Surprising, right? Not many people would think to combine the two scents but they work well together. I remember the first time I combined mango and cilantro and smelled it. Right then, I knew I had found exactly what I was looking for. It had natural notes without being overly earthy, was luxurious without smelling too perfume, and was something that you could smell but would adapt into your natural scent and become a part of you.
Now that people have come to know and love this scent and link it to True North Beauty products, I decided it needed a name. I spent a long time trying to come up with a name that conveyed the same thoughts that went into picking the actual scents. I also wanted a name that was honest and reminded women of what True North Beauty Represents. That is why I came up with “Be True.”
The reason I chose this name was that it serves as a reminder of the importance of self, to always be true to ourselves and true to our intentions. It is my wish that by smelling Be True, you are reminded to follow your individual True North and always celebrate the #ConfidentNaturalBeauty you carry within!