Call it Diamond of the Forest or Black Gold. Some even refer to it as A Gift from God or The Mushroom of Immortality. At True North Beauty, we call it our Differentiator.
What are we talking about? Chaga. And comparing this birch-growing mushroom to diamonds, gold, and other treasures isn’t a stretch for this superfood. For centuries Chaga has been used to heal the body. It has been used as a medicine in teas, supplements, and tinctures. In Norway, it goes by the name kreftkjuke, which literally translates to ‘cancer fungus’ due to its purported ability to prevent and slow the progression of cancer.
Chaga is packed with D and B vitamins, zinc, iron, potassium, calcium, copper, antioxidants, and so many other vitalizing enzymes. Intrigued by the powerful properties of this mushroom - which grows in abundance in my own backyard - I began experimenting with ways to harness the numerous health benefits of Chaga into my skincare. Today, our exclusive Chaga-Infused Formula is what sets True North Beauty apart and serves as the foundation for all of our products.
Having been used in traditional medicine dating back to the 12th century, there are thousands of years worth of research and data that demonstrate the health benefits of Chaga. Internally, it is used to help us cope with stress, stabilize our immune system and blood pressure and even ease depression and adrenal fatigue.
In True North Beauty products, we infuse Chaga using our specialized formula to capitalize on these rare yet powerful properties.
For example, Chaga contains some of the highest amounts of melanin and pigment ever found in nature; when infused in our creams and applied to the skin, it can address various skin conditions ranging from rosacea, dermatitis, eczema, psoriasis, and other forms of skin irritations. Thanks to the betulinic acid from the Birch trees Chaga grows on, Chaga itself contains high amounts of betulinic acid, which has been used to
shrink cancerous tumors - but is also used to combat redness and inflammation in the skin. Chaga also naturally possesses high amounts of beta carotene - nature’s version of retinol - which combats the aging process by restoring skin’s elasticity, boosting collagen production, and reduces the appearance of fine lines and wrinkles. It is also naturally antimicrobial and antibacterial, which not only means it keeps our skincare products from expiring, but also destroys bad bacteria, which reduces and prevents acne.
Depending on what you are looking for to improve your overall health, Chaga seems to have you covered. Whether you want to fight acne, repair your skin’s elasticity, decrease the rate of age showing through the skin, or simply radiate confidence knowing you are using an all-natural and sustainably harvested product from Maine, True North Beauty and our Chaga-Infused Formula has you covered, too.