Finding our True North®

If Less is More, Then Why Aren’t We Doing It?

If Less is More, Then Why Aren’t We Doing It?

Less is More. Right? But, we're not really being set up to live like that. America, God love her, is a more-is-more kinda gal. 

And what's worse is the beauty industry. Just like America, the beauty industry loves a more-is-more mentality. Not just the sheer excess of skincare creams, serums, masks, cleansers (the list goes on!) formulated and advertised, but the steps you’re expected to follow, the treatments, and regimens that can easily take over your whole day (and your whole cabinet, and your whole wallet, and so on…). It's exhausting.

I want to change all that. Will you change it with me?

I know - and I'm hoping you know, too (if not, stay with me) - that the powerful multitasking star ingredient in all of our products, Chaga, addresses multiple skincare woes at once, making the need for 500 products in our line unnecessary (and wasteful).  Chaga's rich antioxidants, melanin, beta-carotene, and anti-inflammatory, antibacterial properties deliver skin plumping, smoothing, firming skincare that evens tone and clears pores.

Whether you're washing or hydrating, you're getting everything you need because of our quality ingredients and thoughtful formulation processes. Here at True North, we love a skinimalist approach. 

But what about you?! In our next blog, we'll discover what kind of skin-care-taker you are and how you can find the best ritual for your skin, time, and budget. 


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