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Finding our True North®

Meet Our Retail Partner: Mindful Style

Meet Our Retail Partner: Mindful Style

This past week we sat down with our retail partner, Johanna Tardif, from Mindful Style in Brewer to talk about her salon and her love of True North Beauty!


TNB: How did you first hear about True North Beauty?

JT: The UMaine craft fair! Heather had just launched TNB and we had a mutual friend in common that introduced us at the fair.

TNB: What made you want to carry the TNB line?

JT: I tested some of the TNB products at the craft fair and loved them right away! I wanted to carry it because they were Maine made, high quality, and meeting Heather added in that personal connection.

TNB: Do you use TNB products yourself?

JT: Yes, absolutely! I have always had problem skin, mostly with hormonal acne and combination skin. I hate to use make-up because I am too busy to spend a lot of time on it, but the TNB products fit right into my routine!

TNB: Have any favorites?

JT: The Hydration Cream, Solid Cleanser, and Eye Cream are my favorites! I have used these products consistently for 1 year and my skin NEVER feels stripped or dry. I have noticed that since I started using it, my skin feels much more balances and looks much healthier and clear than it did a year ago!

TNB: We love that you yourself use the products! Does your staff as well? Do they have any faves?

JT: Yes, all of my staff use products from TNB! As far as faves, the most recent is the Body Oil – everyone has been raving about that!  

TNB: That’s awesome! We have been getting a lot of great feedback about the Body Oil – glad they are loving it! What other TNB products do you carry in your shop? Is there a bestseller?

JT: We carry the entire line – even the new Body Oil! Typically customers pick up the Beauty Box when they’re in for services because it is a great way to try a lot of the products before purchasing full size ones. Once they try the Beauty Box the start to purchase the full size bottles so, the best seller would have to be the Hydration Cream. Customers tell us they like it because it is so light weight and hydrating.

TNB: Tell us a little about your salon!

JT: Before we carry a product in our salon, the philosophy of a company is important for me to consider when I’m trying, buying, or stocking their products. We value companies’ philanthropic aspects a lot and it was nice to know that True North Beauty is a high end, clean, female minded company that gives back. These are the types of businesses Mindful Style supports and carries in our salon!

Thank you, Johanna, for taking the time to sit down and chat with us. We appreciate it you sharing all of this and for carrying True North Beauty!

Mindful style offers their clients high-end hair, massage therapy, and nail services. They are located in a beautiful historic home at 70 State St, Brewer where their atmosphere is laid-back and professional. Their hours are 9am-5pm Monday to Friday and 9am-Noon on Saturday. To make an appointment call 207-573-1362. Their website is: and they can be found on Facebook at:

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