As we close out 2018 and start a new chapter in 2019, I wanted to take a moment to reflect on this past year and sincerely thank you all for being a part of this incredible ride. Without you, none of this would be possible. People always ask me why I stated my own business. Everyone is different and some people start a business because they love making or doing something or are trying to fulfill need. Although I do enjoy making luxurious skincare, I actually started True North Beauty to help other women. I wanted to meet women, like you, at critical points in their lives and help cultivate both the confidence and natural beauty that they carry within them. You are my WHY.
Nothing thrills me more than to hear stories of women gaining confidence and living a more fulfilled life that comes from having healthy, clear skin. A women once told me she was not going to go to her high school reunion because she did not feel good about her skin, but she started using True North Beauty and said she “walked into the room with confidence.” Another women shared with me that never felt good about her skin so she gave TNB a shot and soon after she was stopped at a family event and a family member told her how beautiful her skin looked. I even had the mother of a teenager tell me that her child was able to discontinue taking harsh acne medication after using TNB! When uncertainty creeps in (and this happens often) its stories like these from people like you that give me the focus and fuel I need to overcome those moments. It reminds me of my WHY and it keeps me motivated and moving forward following my True North.
I named the company True North to reinforce the importance of discovering your purpose and passion and using that as your guide for making decisions in life. Following your True North is about remaining true to yourself and living each day with confidence and purpose. I consider myself fortunate to be able to spend every day thinking about our customers and figuring out what they need to live a confident life and how I can bring that to them. Whether it is amazing skin, words of encouragement, or self-improvement challenges, I am always trying to provide something that will help build my customers confidence and improve their well-being.
I do not take this opportunity I have been given for granted and I truly appreciate the support from all of my family, friends, and customers. You are the reason I started this company, you are the reason I keep pushing ahead, and you are the person I want to see gain the confidence to live your best life. Right now, with your encouragement, I am living my best life. I am doing what I love and I love what I do and that would not be possible without the support of customers like YOU.
Thank you for being on this journey with me in 2018 and I look forward to seeing how far we can go in 2019!