About True North

Watch the video

 

True North is more than just a place.

It represents truth, genuine presence, and alignment with what's real. True North, to us, is an unshakeable set of values that is unique to every individual. Our true north helps guide us in times of uncertainty, and knowing what it is can help us become our best possible self.

By using natural ingredients and luxurious formulas in our skincare products, we are committed to helping every woman find her true north. Our products are designed and formulated to reveal natural beauty, and with it, natural confidence - without sacrificing luxury or simplicity.

Confidence, beauty, and honesty are the mainstays of our brand, and with them, we are committed to helping every woman find her true north.

"In our minds, the truly confident woman is the most beautiful. Our goal is to meet women at a crucial point in their lives and help them cultivate both the confidence and the natural beauty they carry within them."

Heather Lux, Founder of True North