November is here and that means we are heading into shopping season! I will be the first to admit, I LOVE to shop! I love the act of going to a store, walking around, touching items, feeling it, picking it up, holding it against me and looking in a mirror, and even just looking at store displays. I will also be the first to admit that I love Amazon and will scroll through the site looking for items and deals on things I can’t find in stores near me.
But as a small business owner, I also realized the importance of shopping small and local when I can. I am fortunate enough to have been able to leave my corporate job and pursue my dream full time. I would not be able to do that without people like you, who support my dream by purchasing True North Beauty or encouraging their friends to purchase it.
I encourage you all to shop from at least 2 small, local businesses this holiday season. (Already do that? Kudos! Try upping your number or looking for different small, local businesses to support!) If one of them is me, great, but if not, that is still great because by shopping small and local, you are still supporting someone else’s dream! You have no idea the impact it can make when someone supports your business and dream. That person might be thinking of giving up because they have not had a sale in weeks, and then all of a sudden a sale comes in and their whole attitude changes!
I know this for a fact because this has happened to me.
That one, small sale can be what make or breaks a small business owners dream and changes the course of their life. I know this because it happened to me. I have gone weeks without making a single sale and it scares me because I gave up everything to pursue this dream. There are still moments where I doubt myself and wonder if I’ll have to go back to corporate American, but then I get an order from an old friend, or a new customer and all of a sudden I feel like I am on the right path again.
So give it a try this holiday season, you could make all the difference in the world to someone by shopping small and local, whether you realize it or not.