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Finding our True North®

Trust in True North Beauty

Trust in True North Beauty

Trust has always been one of my most valued characteristics. I’m the type that trusts people up front and am thoughtful about ensuring that I'm engaging with others in a way that maintains their trust in me. I’m not perfect and people have varying options about me but I would be devastated if I knew that someone did not trust me - it would shake me to my core.

I learned years ago from a great leader that trust only forms when words and actions come together. It comes when you operate with transparency; which you can do by being clear with your intentions, manage others expectations, communicate effectively and clearly, and by being honest with those around your and yourself. One of our core beliefs at True North Beauty is to operate transparently. By doing so, I have been able to achieve my personal mission of building TNB on the foundation of integrity which allows me to engage my customers in a way that builds and maintains trust.

I consider TNB to be an extension of me and because of that I strive every day to establish trusting relationships with anyone that comes in contact with the company. In order to accomplish this, I have to take action. Here are a few examples of how I back up my beliefs with action:

Products: I do not make products just to make them, rather every product comes from a genuine need that customers share or I experience. I test our formulas for months for simplicity of use, effectiveness, and results before releasing them to the public.

Ingredients: I personally source every ingredient and only purchase from companies in the US that have the best reputation within the industry. All of our ingredients are natural with the exception of the fragrance in the Be True Collection. Because I'm allergic to essential oils, we opted to use a synthetic fragrance to get our signature scent so because of that the collection is 99.75% natural. However, our Us Collection is 100% natural.

Results: Because of stringent testing and personal experience, I am able to tell you what our products will do for your skin and what they will not. I don’t set the expectation that our products are a quick fix and will transform your skin overnight. It takes your skin years to lose its elasticity, develop brown spots, show wrinkles, etc. so naturally, it will take some time to restore it. I do believe that if you consistently use our products you will see noticeable results over time! If our products do not meet your expectations, we have a 100% Satisfaction Guarantee rule. Simply let us know what product didn’t work for you and why, and we will refund your money and you can keep the product.

Messaging: Life can be messy. I still share with you what is going on in my life – even when it’s not pretty! I think there is value in knowing you are not alone and that your problems, while they might feel unique, are most likely the same problems that someone else is facing. When problems seem bigger than reality they feel like they are impossible to overcome. This is why I like to share my stories and stories from other women, in the hopes that just one person can take something away from our experience to help them with theirs. I always encourage open dialogue on our social media and blog posts because I want you to know me as a person and I want to you know as one too. I think of you as more than my customers, you are my friends, my inspiration, and my WHY.

A Brand You and Your Family Can Trust: I recently had a customer reach out to tell me she was purchasing the new Us Collection for her teenage son’s acne and her husband’s dry skin. I asked why she chose TNB and this was her response:


These examples are only a portion of how I strive to instill trust into the True North Beauty brand. Since I operate with transparency, I encourage you to reach out to me at any time with any questions, concerns, compliments, or critiques you may have. I want to make sure that everything I do is helping my customers in some way and serves a purpose. True North Beauty is not just my company, it’s also yours. You are the reason I started it and you are the reason I keep going. I hope you trust not only the brand, but also me and will continue on this journey with us!

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