Finding our True North®

Sharing our Beliefs

Sharing our Beliefs

Looking back, 2018 was a learning year for us. We tried some new things, got feedback from customers, and did a few things differently operationally. Moving forward we are treating 2019 as a growing year and really getting into our own groove as a company. As a small business we always aim to operate thoughtfully and deliberately so we can build on each year and continue to learn and grow. This month I wanted to talk openly about our business beliefs. One of our beliefs is to have transparency with our customers and what better way to have that than to tell you about some things that you can expect from us in the coming year!

We believe in following your True North. I named the company True North to reinforce the importance of discovering your purpose and passion and using that as your guide for making decisions in life. We believe that by following your True North you are remaining true to yourself and living each day with confidence, passion, and purpose.

We believe in listening to our customers. We value you and your opinion and we truly want to hear it! That is why we are going to be sending out a survey within the next few months to ask you about your experience with True North Beauty and what you are looking for in a skincare company. We plan to use your answers to help shape our messaging, test new product ideas, and see how we are performing as a company. Your feedback is a gift and it matters!

We believe in bringing you value. We want to make sure that you are not only getting clear, healthy skin from True North Beauty, but also getting the lifestyle tips, inspiration, and confidence boosting encouragement that you desire! We will be running polls on Facebook to gauge your interest on blog topics to make sure that we are talking about the things you want to hear!

We believe you can trust us. There will be more about this in next week’s blog post! Check back next week to see why “Trust” is our word for 2019 and why True North Beauty is a product and brand that you and your family can trust!

We believe in confidence. The foundation of True North Beauty is helping to build people’s confidence and encourage them to live their best life. We believe that having confidence is the first step in achieving your dreams. True North started out as a hobby, then blossomed into a business idea, and finally came to fruition as a legit business. Without having confidence in myself – my ideas and abilities, I might not have pursued this venture or followed my True North!

We believe you are our WHY. You are the reason I started this company, you are the reason I keep pushing ahead, and you are the person I want to see gain the confidence to live your best life. Right now, with your encouragement, I am living my best life. I am doing what I love and I love what I do and that would not be possible without the support of customers like YOU.

As a company we strive to always operate in accordance with our beliefs and be transparent in doing so. If you ever have any questions or feedback about our products, operations, or True North Beauty as a company, please reach out to us at, or just reach out to say hi!

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