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Finding our True North®



Hello 2019! Welcome to the New Year! Wow, has this past year flown by! So much has happened in 2018 with True North Beauty. I started working on it full-time, got married, expanded our team, officially named our signature scent, added Body Oil to the Be True Collection, introduced #MondayMantra, #TrueBeautyTuesday and our brand hashtags #DiscoverTrueNorth and #ConfidentNaturalBeauty, launched our UnScented Collection, partnered with ROX, started selling in more retail stores, participated in Scratchpad and Green Light Maine, celebrated our 3rd birthday, and picked our word for 2019! PHEW! I should be exhausted but I feel like we are just getting started!

Last year was a discovery year with our focus on getting people to #DiscoverTrueNorth. We introduced ourselves as a skincare company and lifestyle brand and focused on women’s #ConfidentNatrualBeauty. Our messaging included #MondayMantras that were all about learning how to cope with different life stressors, how to stay positive and moving forward when faced with them. Our #TrueBeautyTuesdays were all about celebrating some of our current badass customers. Our weekly blog posts were all about introducing who we are, telling you about our products, ingredients, and where to find them, and giving you tips and encouragement on how to be more confident in all aspects of your life. Throughout the year we encouraged you to build a vision board and start a bullet journal, set goals big and small for yourself, practice self-love, and to be comfortable and happy in your own skin; it was essentially a crash course in the fundamentals of confidence.

This year we aim to build on last year’s ideas, tips, and discovery of True North Beauty and really discuss what True North Beauty is and what it means. Our goal is to include everyone in the discussion and make #ConfidentNatrualBeauty something that everyone can celebrate as we expand our brand to focus on #SkincareForAll. One thing we noticed last year was how wholeheartedly people were embracing the True North Beauty philosophy and connecting with our mission. People were using our products with simple application and getting superior results. They were living their most confident life because they had clear, healthy skin and they had the tools and support system to develop, build up, and achieve confidence. As we’ve said before, we are so much more than a skincare and lifestyle company, True North Beauty is a community and you are a member for life.

That is why we want to share with your our new brand messaging and hashtags for 2019. We have always believed in being transparent with our customers and want to tell you what to expect from us in the coming year. We have four main messages we want to start a conversation around and we have two new hashtags for you to start using on Facebook and Instagram: #IamTrueNorth and #SkincareForLife.

Trust: This is our 2019 Word of the Year. We will be talking about how you can learn to trust in yourself, others, and us. We will share personal experiences, tips, and stories from people just like you on how they overcame obstacles by learning how to trust. We will also share how True North Beauty is a brand you can trust and show you how our products work and make a difference in people’s lives.

Ritual: We focused a lot last year on the ritual of your skincare routine and practicing confidence building. This year we will expand on that and talk about the ritual between life and skincare and how they go hand in hand with building and having confidence.

Inspiration: As you might notice, we are no longer going to be featuring #TrueBeautyTuesday on our social media. While we loved showcasing our customers in that light, we wanted to try something a little different this year, something more personal that people can connect to. We are going to be starting a #IamTrueNorth series that features stories from customers that inspire us. These will be real customers who embrace the True North Beauty lifestyle by having purpose, passion, and confidence. We hope by sharing their stories others will feel inspired by them just like we have!

Lifelong: Now that you have had a chance to #DiscoverTrueNorth and see the amazing results you get from using it, you can see that True North Beauty is #SkincareForLife. While we still believe in creating #SkincareForAll and that everyone should practice a skincare routine, we recognize that just like life, people’s skincare needs goes through stages. We will talk about how you can fit True North Beauty into your routine, no matter what you are going through personally or skin-wise and also give you tips on building healthy rituals early and for life. Lastly, we also will have some exciting product launches coming your way later this year! So stay tuned!

    There you have it, our messaging for 2019! After reading through this we hope you can see how all of these topics will tie together and get excited for our upcoming blog posts this year! We thank you for discovering us in 2018 and we look forward to growing with you in 2019.

    Happy New Year!


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