Finding our True North®

What's the difference between "Clean Beauty" and "Natural Beauty"? We dive into the explanation and tell you how each classification applies to each True North Beauty product. Click here to learn more!

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When people purchase a product, they are voting for a company with their dollar. Now more than ever a product isn't simply a product - it is a reflection of a company and when you buy a specific product, it shows you support that company. Click here to read why the brand behind the product matters and to see how TNB is a brand you can trust!

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There's a lot of "beauty buzz words" being tossed around and they can be quite confusing! We decided to highlight a few of them and explain what they mean and how they differ from each other. Click here to test your knowledge and how many of these beauty buzz words you really know!

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We just got back from the NYC Indie Beauty Expo and had a great time! We saw some amazing sites, ate great food, met wonderful people, and made new friends! Click here to read about how it was possible for a start-up skincare company from Maine to attend one of the biggest events in Indie Beauty!

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See the faces and meet the team behind TNB! Our team will be at the Indie Beauty Expo in NYC this week showcasing our products! If you're going, stop by and say hi - we'd love to meet you!

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We're one week away from the Indie Beauty Expo! We feel so ready for this event and can't wait to share True North Beauty with beauty insiders! I put a plan into place and it is starting to come true! Click here to read about my journey to get to this point and how I am trusting my journey!

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A friend recently told me about Ayurveda, a holistic practice to help manage imbalance and stress in your life. I had never heard of it before so I reached out to an expert in it to have her explain it to me (and you) so I could better understand how it works and its benefits. Click here to learn about it!

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Did you know that Lily Home & Garden is the first store outside of Maine to carry True North Beauty products? Click here to read more about why this store has a special place in our hearts and to see what they are all about!

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We're headed to the Indie Beauty Expo in NYC this August! Click here to read about how long it too us to get to this point and how we are overcoming our fears and putting ourselves out there to grow and achieve our dreams of becoming a national skincare brand!

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