Finding our True North®

Why We Do It the True North Way

Why We Do It the True North Way

 Why do you think the beauty industry has a more-is-more mentality?

  • With more products
  • More steps you have to follow
  • More reasons to use skincare
  • The industry preserves demand
  • Making products indisputable
  • Securing a pretty steady stream of revenue

    Here is where you have to be honest with yourself. Do you need to buy into that? (And I mean that literally and figuratively.)

    Or are you greater than that? We have to start making choices (and purchases) based on our own personal skincare needs, not because there is a quick fix that a celebrity told us to buy.

     I created True North to break the cycle I was stuck in: buy, use, dislike, change my mind, buy, use, dislike, and so onIt was wasteful and more importantly, nothing worked.

    And while we are at it, let’s just think about how confusing it is for our skin to go back and forth with products. When we have some products stripping the oils, followed immediately by other products that over-moisturize then you’re stuck with more oils than when you started. How can your skin adjust?

    This pingponging of products isn’t just hard on your skin; it’s an expensive endeavor. 

    That’s when I found Chaga and realized that this super-ingredient really can do-it-all.

    As long as Chaga is in your skincare, you don’t need to buy products for wrinkles, acne, dryness, and sunspots, etc. You need fewer products that achieve maximum results. Stop wasting your counter space, your money, and your time. 

    Our products are designed with the natural ingredients you need -  packed with antioxidants -  to safeguard from skin damage, diminish fine lines and wrinkles, clear pores and prevent breakouts, and even tone. All in one. And that is not going to change just so that we can sell more products. It doesn’t need to change because it works. And that is all I care about. 

    We are committed to keeping plastics, waste, and cost low. We only develop products using the ingredients that are formulated to give your skin everything it needs. We keep waste low by only using glass and recyclable containers, and check out our latest Love Letter on ways we keep your skincare costs accessible.

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