Finding our True North®

Sun Safe Skin This Summer (Say that 10 Times Fast)

Sun Safe Skin This Summer (Say that 10 Times Fast)

Warm days, cool nights, bright sun, and blue skies. Here in Maine, it’s why we put up with cold, dark winters. We earned this weather! So, when the leaves finally pop and the sun is out until 9:00 pm, we play hard. 

But long days and a hot sun can be pretty tough on the skin.

While our beauty industry has managed to market the heck out of winter skincare routines, we haven’t really normalized the need for healthy (and abundant!) summer skincare. 

Don’t worry: True North has you covered.   Even before I discovered the remarkable properties of Chaga[1], I knew that safe skincare during the summer was key to healthy skin all year long.

Luckily, Chaga has the unique distinction of providing skincare and protection all in one, which is why it’s the star ingredient in every single one of our products. 

Chaga contains more antioxidants, melanin, and zinc than any other natural resource on earth.[2]

Melanin is a protective pigment in the skin, which absorbs UV rays.  

Additionally, zinc provides powerful protection from the sun, reducing UV damage and slowing the signs of aging.

And antioxidants protect the skin from free radicals that cause skin to age; free radicals – like pollution, stress, and yes, sun – speed up our skin cell’s aging process.  Click here to get a refresher on the science behind Chaga.  

Snowboarders in the Nordic region have used Chaga to protect their skin from the harsh sun, snow reflection, and wind for years and attribute Chaga’s powerful properties as the reason their skin stays safe from sun and wind burns.[3]

Beyond keeping skin sun safe, Chaga also heals skin. Chaga is an anti-inflammatory, meaning it contains the properties to soothe inflamed skin and even skin’s tone after it has been burnt red. Chaga also speeds up cell regeneration, meaning that old, damaged cells are more quickly replaced by new cell regeneration thanks to the high antioxidants found in Chaga.  

How can it work for you? We recommend a few products for sun safety and healing. 

First, the Hydration Cream, available in our signature Be True scent or Unscented, keeps skin hydrated and shields our skin those powerful UV rays.  It’s perfect for easy-to-burn spots like face, neck, décolletage, and even shoulders. The nutrient-rich, lightweight cream adds a protective layer of antioxidants, melanin, and zinc to skin’s surface for extra sun protective coverage. 

Second, the Nourishing Facial Serum (also available in Unscented) and Natural Glow Body Oil quickly absorbs into skin, providing maximum hydration for dry, sun-damaged skin. The Chaga-Infused oils penetrate deeply to soothe skin and improve tone; the anti-inflammatory properties dull redness and calms swollen areas caused by sunburns.

Additionally, the Hydrating Lip Serum provides extra moisture to heal burnt, cracked lips. The oils instantly hydrate, then penetrate deeply to restore. 

So, pack up your beach bag plenty of water and Chaga-Infused products for a fun, sun-safe, skin-healthy adventure! 

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